Kotak Mahindra Bank has been rapidly growing its credit card business and attracting many customers through its 811 digital strategy. However, a recent decision by the Reserve Bank of India (RBI) has hit the bank hard. The RBI has restricted Kotak Mahindra Bank from bringing in new customers through its online and mobile banking channels. What’s more, the bank can’t issue fresh credit cards, leading to a significant drop in its stock value.
Kotak Mahindra Bank holds a 5.8 percent market share in credit cards issued and a 4 percent share in spending. The market responded swiftly to the RBI’s move, with the bank’s shares plunging by 10 percent to a low of Rs 1,658.75. This marks a 13 percent decline since the start of 2024.
Emkay Global downgraded Kotak Mahindra Bank’s rating to ‘Reduce’ and revised its target price down to Rs 1,750. They cited concerns about potential delays in the bank’s stock rating due to the regulatory setback. YES Securities pointed out that the ban on credit card issuance could hamper the bank’s plans to increase its share of unsecured retail loans.
Motilal Oswal expressed worries that the regulatory restrictions could disrupt the bank’s growth plans in retail products, affecting its margins and profitability. The RBI’s decision came after concerns raised during the bank’s IT examination for the years 2022 and 2023, highlighting the need for prompt action.
Kotak Mahindra Bank aims to address the regulatory concerns through a comprehensive external audit, followed by corrective actions. The bank had ambitious plans to increase the share of unsecured loans, primarily through digital transactions.